MOT-1 is the first in a sequence of courses in the
management of technology. This course will provide students with a systematic
methodology and the corresponding set of methods and analytical tools to
address the management, development and commercialization (MDC) of technology
and products in an integrated manner, which enables the cost-effective and
rapid development of profitable and high quality technologies and products. Topics covered
will include engineering/product design and development, strategic analysis of
the business landscape, integrated cross-functional development strategy, and
finance. These topics will be addressed within the context of high technologies
such as software, information systems, semiconductors, storage and networks,
nanotechnology, and biotechnology.
· To understand the functional areas and phases involved in the end-to-end design, development, and delivery of technology and products from strategy and customer needs through conceptual design, prototyping, and manufacturing to marketing.
· To develop and apply an integrated framework for the management, development, and commercialization (MDC) of technology.
· To develop and apply methods and tools that enhance the effectiveness of technology development and commercialization. These tools will be both qualitative and quantitative in nature.
· To gain experience with MDC of high tech through comprehensive case studies and the term project.
· Homework: 25%
· Project: 25%
· Midterm Exam (October 28): 25%
· Final Exam: 25%
· Form project teams and choose technology domain by 9/30
· Formulate Project Proposal: due 10/7
· Phase 1 (Technology Strategy; Market Analysis; Technology Platform): due 10/21
· Phase 2 (Technology/Product Design and Development): due 11/04
· Phase 3: (Manufacturing, Costing, and Economics; Integration/Closure): due 11/18
· Final Report: due 11/30
Instructions outlining the requirements for each phase of the project will be provided.
· No single textbook covers the diverse set of topics and tools that constitute this course (see table on Page 3). It is therefore critical that you attend the lectures and take good notes.
· A list of reference texts is provided below. Also, the table on Page 3 listing the course topics indicates a text reference for each topic. In-class handouts will be provided when appropriate.
· The course will cover both qualitative and quantitative methods and tools that are useful in the development and commercialization of technology.
· This course is very interactive. We will be actively discussing case studies and homework in class. Therefore, attendance is mandatory. Please contact me ahead of time if you have to miss a lecture for some important reason.
· Keep a project notebook, which will be used when grading your term project.
· Your constructive feedback on an ongoing basis (the “things” you like, your concerns, suggestions for changes and improvements, etc.) will help improve the course in this and following years.
· If you have any problems related to the course, please see me immediately so that we can quickly resolve the issue.
(The acronyms preceding each reference are used in the last column of the table of course topics on the next page.)
The first book
listed below is required for the course.
MNPPD: Clark, K. B., and Wheelwright, S. C., Managing New Product and Process Development, Text and Cases, The Free Press, 1993.
PDD: Ulrich, K. T., and
Golub, A. L., Decision Analysis, An Integrated Approach, John Wiley & Sons, 1997
PSHTC: McGrath, M. E., Product Strategy for High Technology Companies, McGraw-Hill, 2001.
SBL: Ghemawhat, P., Strategy and the Business Landscape, Text and Cases, Addison Wesley, 1999.
QERD: Phadke, M. S., Quality Engineering using Robust Design, Prentice-Hall 1989.
QTD: Fox, J., Quality through Design, McGraw-Hill, 1993.
SMTI: Burgelman R. E., et. al., Strategic Management of Technology and Innovation, third edition, McGraw-Hill, 2001.
Topic |
Methodology/Tools |
Case Study (Company
or Tech Domain) |
Reference |
Introduction:
Objectives of MDC of Tech/Products |
____________________ |
Northern Electronics |
MNPPD,
PDD |
The
need for an integrated MDC Strategy |
General
Problem Solving Methodology |
Honda |
MNPPD |
MDC
Framework |
Integrated
DMC Framework |
|
________ |
M1:
Creating Functional Maps to align technology marketing, and business |
Business-Technology-Marketing
Mapping |
Apple,
Sun |
MNPPD |
M2:
Market/Competitive Analysis of Technology |
Porter’s
Five Forces Framework |
Intel,
Microsoft |
SBL |
M3:
Establishing Customer Needs and Technical Specifications |
Quality
Function Deployment (QFD) |
Specialized
Bicycle Components |
PDD |
M4:
Aggregate Project Planning |
Probabilistic
Decision Analysis |
|
_________ |
M5:
Structuring the Development Funnel |
Development
funnel models |
Honda |
MNPPD |
M6:
Cross Functional Integration (optional) |
Activity
Matrix |
Boeing |
MNPPD |
D1:
Conceptual Design |
Function
Analysis |
Robotics |
PDD |
D2:
Product Planning: Technology Platforms and Architectures |
Modular
Design |
Intel,
Apple |
PSHTC |
D3:
Development Project Planning (optional) |
Design
Structure Matrix, GANT and PERT charts |
Applied
Materials |
PDD |
D4:
Prototyping, Detailed Design, Design Review |
Concurrent
Engineering (CE), Virtual Integrated Prototyping (VIP) |
SONY,
GMR thin- film fabrication |
________ |
C1:
Quality/Robustness |
Statistical
Design of Experiments (DOE), Taguchi methods |
Semiconductor
processing, Computer systems |
QERD |
C2:
Manufacturing |
Design
for Manufacturing (DFM), Failure Modes and Effects Analysis (FMEA) |
Intel,
Boeing |
QTD |
C3:
Economics of Product Development |
Net
Present Value (NPV) Analysis |
Polaroid |
PDD |
C4:
Product Marketing Planning (optional) |
Product
Release Roadmap |
Microsoft |
________ |
MDC
Integration/Closure |
Information
Technology (IT) |
Boeing |
________ |